<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.hireasa.com/cases</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-06</lastmod>
  </url>
  <url>
    <loc>https://www.hireasa.com/cases/updatecrm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/a540006d-b2ce-4612-98f7-43d77aeefd89/research.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system - Make it stand out</image:title>
      <image:caption>A slide from a research read out highlighting the issue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/e5928823-2a42-4156-8e9b-2a317c4fc256/release.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system - Make it stand out</image:title>
      <image:caption>Large scale changes can be SLOOOWWWWW…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/1733293700315-36WXJU8GX2OJS861UFYN/Grid+-+Tags+below+input+-+Append+-+Variant+2.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/1733293700712-UOV9PI6OESAVNVAU5RFB/Slide+8.jpg</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/1733293701435-Y6ELGO4DTJULP1H70HBU/Slide+12.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/6b8e0b73-ced1-4fed-bb58-9081c7072f11/Before.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system - Make it stand out</image:title>
      <image:caption>The CRM was released in 2018 and based on an outdated design system that Microsoft had already moved away from at the time of release.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/915c9dcf-84db-4398-b833-db175b7d41fd/altform.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system - Make it stand out</image:title>
      <image:caption>One potential alternative that was mocked up to demonstrate why we chose the ‘filled’ field style. The repetition of horizontal lines on with the ‘outline’ field style hurts readability and eye tracking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/1734932f-f8ad-4bbd-9447-daca177adf6a/form+header+hz.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system - Make it stand out</image:title>
      <image:caption>An individual state of a compound control with tokens specified.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/da10aea7-e7f1-4085-a948-86e068ab36c6/Token-wide.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system - Make it stand out</image:title>
      <image:caption>The full spec sheet for the new Grid control</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/68ed4dfb-36b3-42cc-b14c-a747aab588f9/Northstar.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system - Make it stand out</image:title>
      <image:caption>Early explorations of background colors, depths which needed to be determined first to ensure accessibility and dictate token assignment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/1733291446671-CV0TAI7TXRT94QEBM5Z8/Fluent1.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/1733291446777-955J61UAZ9G9RF0HFROW/Fluent2.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/1733291447786-YL9JLR2VD4V6P45TXG86/Fluent3.png</image:loc>
      <image:title>Case Studies - Updating a CRM to a new design system</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.hireasa.com/cases/blog-post-title-two-sl9yb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/3d2a3141-19ac-4269-9b73-77083b13d8b7/Accept_03.png</image:loc>
      <image:title>Case Studies - AI powered forms - Make it stand out</image:title>
      <image:caption>The first exploration of knowledge cards on the form. These cards are massive and show both a thumbnail and a text preview which we quickly moved away from.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/bfd537cb-9633-4117-9d4b-f05a4310254a/llm+source.png</image:loc>
      <image:title>Case Studies - AI powered forms - Make it stand out</image:title>
      <image:caption>Diagram of context powering form predictions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/7eb8b693-20a5-49d0-999d-c9b4000d02bb/Accept_01.png</image:loc>
      <image:title>Case Studies - AI powered forms - Make it stand out</image:title>
      <image:caption>Here you can see the initial thinking around showing external data sources that are powering the form prediction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/f5e4f4bf-7971-4cd1-b5c0-43c00d8ca176/Accept_05.png</image:loc>
      <image:title>Case Studies - AI powered forms - Make it stand out</image:title>
      <image:caption>An early proposal for the drag and drop state. The concept of directly dragging a file into the form stuck though the styles here changed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/a0dd4922-f712-42a8-bf95-449f9f0411b2/Accept_02.png</image:loc>
      <image:title>Case Studies - AI powered forms - Make it stand out</image:title>
      <image:caption>Continued exploration with more of the data previewed in the card and a clear way to add additional sources via Copilot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/418ed3b8-1245-44cf-9f59-5ebdf7a48316/accept+education.png</image:loc>
      <image:title>Case Studies - AI powered forms - Make it stand out</image:title>
      <image:caption>On the left, the teaching tool tip we went with. On the right, a heavier nudge to the user that would appear when they saved a page, this was mocked up because there was a recognized risk that users wouldn’t understand that predictions shown in fields were temporary and in a ‘draft’ state that would not be saved.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/8c57d22d-dedb-45e4-b39e-caa94f471944/Accept_07.png</image:loc>
      <image:title>Case Studies - AI powered forms - Make it stand out</image:title>
      <image:caption>Refined styles and visuals while keeping the core experience from the previous exploration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/8c56ecba-97bf-4a13-8fd2-7820d1ed2f9a/Accept_04.png</image:loc>
      <image:title>Case Studies - AI powered forms - Make it stand out</image:title>
      <image:caption>This exploration shows a knowledge card, a potential knowledge card being suggested by copilot, and the ability to add knowledge directly from a copilot powered lookup control.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/5a1fe543-3ac7-4d0b-b8c0-25186f3a6b1f/Accept_06.png</image:loc>
      <image:title>Case Studies - AI powered forms - Make it stand out</image:title>
      <image:caption>We finally abandoned trying to keep this functionality in the form header and moved it closer to the fields for a more in line experience. This mock was more of a wireframe than a high def mock and was meant to illustrate how it could work directly on the form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/86b36cc0-529b-424e-a100-4a01ced6a485/Accept+variations.png</image:loc>
      <image:title>Case Studies - AI powered forms - Make it stand out</image:title>
      <image:caption>Some of the many options we explored. This is an example of a single but entirely ubiquitous micro-interaction that carries enormous risk if it adds any amount of friction to the experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/a5415e7c-9262-46fe-a83e-6020ab7f057b/Accept_08.png</image:loc>
      <image:title>Case Studies - AI powered forms - Make it stand out</image:title>
      <image:caption>Addition of a hide/show ability in the cut out as well as the addition of an ellipses menu to for inline settings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hireasa.com/cases/dsprint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/131aa51a-d1b2-4bac-86b0-4f0fbac7b1f8/00_Full+picture.png</image:loc>
      <image:title>Case Studies - facilitating a design sprint - Make it stand out</image:title>
      <image:caption>A zoomed out view of our Figjam.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/0d9c17e4-c15b-4f06-a521-da661712da90/03_persona.png</image:loc>
      <image:title>Case Studies - facilitating a design sprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/c12f17f8-c6d5-491d-a96b-36d20e013f9d/07_Crazy8.png</image:loc>
      <image:title>Case Studies - facilitating a design sprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/8fcf56af-9c5b-418e-9833-35dfad94561f/09_lowflow.png</image:loc>
      <image:title>Case Studies - facilitating a design sprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/f2b74e63-3cc7-44df-a966-f348f6b6017d/04_ideation.png</image:loc>
      <image:title>Case Studies - facilitating a design sprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/d32ba226-eb58-428a-9c5e-8316b467b7ec/02_warmup.png</image:loc>
      <image:title>Case Studies - facilitating a design sprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/797bd7af-ff21-4d97-b51a-6a8dbc243b66/06_RiskandImportance.png</image:loc>
      <image:title>Case Studies - facilitating a design sprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/918194d4-0dfb-43c9-9bfc-2c2c0c8ff8ed/01_Teams.png</image:loc>
      <image:title>Case Studies - facilitating a design sprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6734e9b0c18bce0d419f2086/3c450e34-8011-4602-906b-ad5a751cc4ea/05_HopesandFears.png</image:loc>
      <image:title>Case Studies - facilitating a design sprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hireasa.com/cases/blog-post-title-four-k23wb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.hireasa.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-01-27</lastmod>
  </url>
</urlset>

